Welcome to our Trending Topics section, where our creative team shares hard-earned experience, 35+ years of knowledge, opinions, and industry musings from the video production world. From creative concepts to post-production, our topics cover all aspects of video production, helping you achieve your goals.
With so many moving parts and stages involved, it can be overwhelming to understand the entire video production process. That's why we've put together this comprehensive guide to walk you through the three phases of video production: Pre-Production, Production, and Post-Production.
Owner of LANE Media & Productions
Jack is an Executive Producer and Director of Photography with over 15 years in the professional video production space. He manages a team of creatives that help businesses, big and small, to create impactful videos with a cinematic scope while maintaining marketing objectives for his clients across the U.S.Reach out to Jack
With such demand for video production there are many new players in the production space vying for your business. But, with all these new players comes a massively imbalanced mixture of quality, creativity, cost, and (very important) customer service. This puts a lot of pressure on you to find the right partner for your business.
Since 2010, LANE Media & Productions has delivered over 2,000 impactful videos to hundreds of clients all over the U.S. and Europe.
Our clients range from small-to-midsize businesses to non-profit to Fortune 100 companies.
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We filmed this video over the course of one day in Waukesha, WI. This was filmed on our Sony FX9, MoVI Pro 3-axis gimbal and an aerial drone. To capture these shots we used car mounts, flew the drone through telephone wires and at one point even shot out of the moonroof of our SUV on rural highways. After the initial baseline edit was finished, it was sent to graphics to rotoscope the content and add some texture to the scenes.
The LANE crew went to a country club in IL to interview some key members at KemperSports and then to check out the launch monitor in action! We filmed with a MoVI 3-axis gimbal as well as some long lens footage.
Thia national TV commercial aired on on CNBC and was filmed at W82, an historic skate and board shop in Chicago. This was a 2-camera shoot featuring an interview as well as b-roll of the shop and some product shots of card.
LANE spent several evenings with the tutors and children of Tutoring Chicago to capture the spirit of the organization and the invaluable assistance it has offered Chicago’s underserved children. We worked closely with the staff and kids to create an emotional piece that will have longevity for the client.
Our team produced three different videos for this devlopment while it was still under construction to portray three different hypothetical buying groups. LANE wrote the scripts, auditioned and casted talent, scouted locations and delivered the entire project in 6 weeks.
This video was filmed at the Indianapolis Motor Speeday at the Rahal Letterman Lanigan Suite as well as in the Paddock. We filmed a series of 3 videos to highlight the HUB's sponsorship of the RLL racing team.
Quevos' brand video was primarily shot against a greenscreen for the quirky founders and friends of the healthy chip brand, which grew to great success after catching a deal with a shark on NBC’s Shark Tank.
We filmed this video in Bellwood, IL over the course of a day. The manufacturing faciity was cool, but very dark and the overhead lighting casted a green hue so the objective was to capture the facility in an eye pleasing fashion.
We filmed this video for Sephora at one of thier retail locations as well as a rented loft in Chicago. We used our Sony FX9 and a steady rig to give the footage a more documentary-like feel. Sephora's creative team edited the footage.
The tribute video was filmed over several days in an office setting for interviews and then around the Chicago neighborhoods of Englewood Woodlawn to highlight the impact projects of Leon Walker and his company.
LMP traveled to Hudson Yards in NYC to film the principals and capture some stunning aerial footage for our client. This was a 2-day shoot to help energyRe share some brand awareness and update people on their early, strong successes.
LANE set up a mobile studio at Ricobene's famous restaurant to film their food and operations. We placed the food on a mini lazy susan and had some fun on this one! The video plays on their in-restaurant menu boards as well as their website.
This video was filmed over 3 days at the Chicago Hilton in 2022. We used 3 cameras to capture varipus presentatoions and b-roll to document the 1000 person retail event.
We shot interviews and b-roll for Spacestor at their retail locations in the Merchadise Mart for NeoCon 2022. It was a small and very busy space, but a fun project!
This is an animated short to highlight the insurance offerings from HUB International. LANE created custom characters and scene desigs to fit in with the client's brand guide. We also wrote the script, auditioned and hired a voiceover actor for the project.
Intel came to us to create a 3D video created from scrartch to outline their preditions on the Future of Work. We used a multitude of different software to create this and logged over 70 hours for this short video.
The East Bank Club in Chicago rolled out a new app and hired LANE to highlight the features of the new app. Wew filmed around the club for 1 day and then finished off the piece with motion graphics.
This is a larger project than meets the eye. We casted and hired 10 actors, scouted and rented a bank, cafe and home to complete this project. It was all filmed over the course of 1 day.
We filmed over 2 days in Texas and 1 day in New York to capture the high-powered attorny peer testimonials for Ben Crumo in thie video.
The film crew visisted Rob at his home in Indianapols, IN and after the interview accomapnied him to his rehab facility to help document his recovery journey.
We had 2 cameras and 2 opes to document the eveneing. One camera was locked down on sticks and the other was on a 3-axis gimbal to stay nimble.