As I insistently preach to clients, online video marketing is much more than a video on your website, or other online channels. It is a powerful marketing tool, if done correctly – from start to finish. Some of the major principles that go into Search Engine Optimization (SEO) also go into VSEO. First, targeting specific keywords is very important. Choose 5-10 of your most relevant keywords. A great free tool for this is Google’s keyword tool through Adwords. These should be expertly inserted into the video script. And, just like in SEO, your script should target your audience, and not search engines. Insert keywords where appropriate.

The major difference between web video production companies and online video marketing companies is that video marketers, like us, can help you advance in search engine rankings, grow your online awareness, and perception, all at once. We give our clients the option for a Video SEO Package, where we generate keywords, write the script, produce the web video for an online audience, edit, and then after delivery to the client we create video sitemaps on the client’s behalf to all major search engines. The reason we do this is that search engines cannot see what is inside of a video, unless they are shown through HTML code. So, being prepared from the very beginning is tantamount to using your new web video as an effective and powerful marketing tool. We’d love to talk more with you about our engaging online HD videos for businesses in Chicago and abroad. Give us a call at 773.512.6110.