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» video marketing strategy

Online Video Production Vs…

Posted on December 8, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

I’m often asked, “what sets you apart from your competition?” Well, we’re just damn good!

But, seriously… There are really two types on online video marketers. Ones that understand the marketing capabilities of video and consider how an internet audience views it, and then there are the majority that neither understand this, nor take the steps to initiate the effectiveness of online video. Many companies that are transitioning to the online production space are old timers. Yes, they can be skilled, and can have deep technical knowledge, but they are only offering online video because the heyday of their operations with agencies, and fortune 500 companies is waning. They are adapting out of necessity, and not because a true understanding of this brave new market.

LANE Media & Productions has the luxury of of a highly skilled and creative video production team, but also years, and years of online marketing experience and understanding to help guide your business to the new levels it needs to climb to in today’s online marketplace. We are a Chicago based company servicing businesses, and professional groups with website videos, testimonials, corporate video production, video email marketing, and video event coverage. When you think

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Increasing Exposure with Video Marketing

Posted on December 1, 2010 by Jack Lane Posted in Online Video Marketing | 2 Comments

If you have not yet considered a video for your website, now may be the time to do it! Here is a little snippet directly from Google’s Webmaster Tools: “Of the billions of Google searches done every day, many are looking for video content. Google Videos is the largest video search property on the Web and one of Google’s fastest growing search properties worldwide. One of the greatest benefits to Google Videos is the potential exposure to these millions of users.”

Need we say more than “potential exposure to millions of users.” Producing a web video for your online marketing strategy should happen now to differentiate yourself from your competition, and potentially rank for certain keywords within video that you may not be able to rank for just on your website.

We are video marketing experts, and deliver a turnkey solution from strategy and pre-production all the way through distribution of your stunning, new HD web video. We are worth every penny of your investment (and we’re absolutely affordable!) Give us a call today at 773.512.6110, or Email Us, and let’s create a dynamic online presence for your business today.

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Online Video Marketing Vs. Storytelling

Posted on November 18, 2010 by Jack Lane Posted in Online Video Marketing | Leave a comment

This is common for video production companies to embody their work as “storytelling.” I’ve heard it, and agree with it. But, wait… Not everybody has an amazing and compelling story, and not every production house has a Spike Jonze on staff. Pairing a lackluster story with mediocre production values will not engage your viewers. And, in truth, it is painful to watch.

As an online video production company, we plan, write, shoot, edit, and distribute for an internet audience. We are creative and online marketing specialists, and everything we do is meant to further grow your online presence. We all have “stories,” but is your story directly relevant to your audience and how will it entice them to take further action with you, your products, or services?

Think about this one… What is the most effective “story” you can tell to the camera? Have you generated keywords to throw into the script to help you rank with search engines? Give us a call – 773.512.6110. LANE Media & Productions can help you from start to finish and create some really engaging and relevant content for you to help grow your business.

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LANE Media & Productions Producing Video for Octoberfeast!

Posted on September 1, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

We are thrilled to be working with the River North Business Association to produce a video for this year’s Octoberfeast! LANE Media & Productions produces engaging online video for restaurants so it is fitting that we were hired to do this as there are 50 restaurants participating. As Chicago’s premiere online video production company, the River North Business Association and all the vendors participating, are in for a treat! But, this treat we’re cooking up!

Here is a video montage we just finished for last year’s Octoberfeast…

LANE Media & Productions produces engaging online video for websites, social channels, video email campaigns, and much more! We produce online video for doctors, attorneys, real estate professionals, restaurants, and all businesses that are looking to re/invent their dynamic web presence!

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