•

» video marketing companies

Online Video Production Vs…

Posted on December 8, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

I’m often asked, “what sets you apart from your competition?” Well, we’re just damn good!

But, seriously… There are really two types on online video marketers. Ones that understand the marketing capabilities of video and consider how an internet audience views it, and then there are the majority that neither understand this, nor take the steps to initiate the effectiveness of online video. Many companies that are transitioning to the online production space are old timers. Yes, they can be skilled, and can have deep technical knowledge, but they are only offering online video because the heyday of their operations with agencies, and fortune 500 companies is waning. They are adapting out of necessity, and not because a true understanding of this brave new market.

LANE Media & Productions has the luxury of of a highly skilled and creative video production team, but also years, and years of online marketing experience and understanding to help guide your business to the new levels it needs to climb to in today’s online marketplace. We are a Chicago based company servicing businesses, and professional groups with website videos, testimonials, corporate video production, video email marketing, and video event coverage. When you think

Did you like this? Share it:

Video Search Engine Optimization (VSEO)

Posted on November 21, 2010 by Jack Lane Posted in Online Video Marketing | 3 Comments

As I insistently preach to clients, online video marketing is much more than a video on your website, or other online channels. It is a powerful marketing tool, if done correctly – from start to finish. Some of the major principles that go into Search Engine Optimization (SEO) also go into VSEO. First, targeting specific keywords is very important. Choose 5-10 of your most relevant keywords. A great free tool for this is Google’s keyword tool through Adwords. These should be expertly inserted into the video script. And, just like in SEO, your script should target your audience, and not search engines. Insert keywords where appropriate.

The major difference between web video production companies and online video marketing companies is that video marketers, like us, can help you advance in search engine rankings, grow your online awareness, and perception, all at once. We give our clients the option for a Video SEO Package, where we generate keywords, write the script, produce the web video for an online audience, edit, and then after delivery to the client we create video sitemaps on the client’s behalf to all major search engines. The reason we do this is that search engines cannot see what is inside of a video, unless they are shown through HTML code. So, being prepared from the very beginning is tantamount to using your new web video as an effective and powerful marketing tool. We’d love to talk more with you about our engaging online HD videos for businesses in Chicago and abroad. Give us a call at 773.512.6110.

Did you like this? Share it:

Online Video Marketing Vs. Storytelling

Posted on November 18, 2010 by Jack Lane Posted in Online Video Marketing | Leave a comment

This is common for video production companies to embody their work as “storytelling.” I’ve heard it, and agree with it. But, wait… Not everybody has an amazing and compelling story, and not every production house has a Spike Jonze on staff. Pairing a lackluster story with mediocre production values will not engage your viewers. And, in truth, it is painful to watch.

As an online video production company, we plan, write, shoot, edit, and distribute for an internet audience. We are creative and online marketing specialists, and everything we do is meant to further grow your online presence. We all have “stories,” but is your story directly relevant to your audience and how will it entice them to take further action with you, your products, or services?

Think about this one… What is the most effective “story” you can tell to the camera? Have you generated keywords to throw into the script to help you rank with search engines? Give us a call – 773.512.6110. LANE Media & Productions can help you from start to finish and create some really engaging and relevant content for you to help grow your business.

Did you like this? Share it:

LANE Media & Productions Producing Video for Octoberfeast!

Posted on September 1, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

We are thrilled to be working with the River North Business Association to produce a video for this year’s Octoberfeast! LANE Media & Productions produces engaging online video for restaurants so it is fitting that we were hired to do this as there are 50 restaurants participating. As Chicago’s premiere online video production company, the River North Business Association and all the vendors participating, are in for a treat! But, this treat we’re cooking up!

Here is a video montage we just finished for last year’s Octoberfeast…

LANE Media & Productions produces engaging online video for websites, social channels, video email campaigns, and much more! We produce online video for doctors, attorneys, real estate professionals, restaurants, and all businesses that are looking to re/invent their dynamic web presence!

Did you like this? Share it: