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» professional video for web

Should Attorneys Use Video Marketing?

Posted on January 9, 2011 by Jack Lane Posted in Attorney Video Marketing | Leave a comment

Of all the industries that can benefit from online video marketing – and I can’t think of any that don’t – law can really capitalize. Law, like medicine, and financial industries, need to build a fair amount of trust with prospective clients before they become clients. So, should we all of a sudden have 1,000,000 attorneys riddling off their academic and professional accomplishments to a camera lens and distribute everything to YouTube? Definitely not. And, this is where video “marketing” comes in.

Any industry must understand their audience. Why are people searching for your product or service? Well, for attorneys, people are often in trouble and need help. Attorneys need to earn trust and empathize with their prospective clients. The best way to do this is to anticipate the needs of someone searching online and create videos focused on those needs. Offering free help and tips will forever reign as the most watched online video for businesses. Also, this shows that you’re not just looking at a prospective client with big, green $ signs in your eyes. It shows whomever watching that you have sympathy, empathy, and you can establish your professional wisdom almost instantaneously.

Attorney video production, when done correctly, can have substantial returns.

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Video Marketing Resolutions

Posted on December 26, 2010 by Jack Lane Posted in Uncategorized | 1 Comment

Less than one week until the New Year. Resolutions are stirring in our minds. What will we do this year to become more organized, healthier, smarter, and more successful? As a business owner, I unselfishly (or selfishly – depending who you ask!) think about my business… How to run a better business, target my clients’ audience better, learn new technology and how to make it more accessible to the people in business with me.

If you (un)selfishly think about growing your business for this year’s resolution, consider an online video campaign. We are video marketing specialists with the tools, expertise, equipment, and online marketing experience to help you engage your audience, create more leads, and ultimately, bring in more business in 2011, and the years to come.

So, for my resolution, I am going to continually create more engaging video and grow my business. Let us help you bring your business resolutions to fruition. Shoot us an email, or give us a call. Happy holidays to all!

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Online Video Production Vs…

Posted on December 8, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

I’m often asked, “what sets you apart from your competition?” Well, we’re just damn good!

But, seriously… There are really two types on online video marketers. Ones that understand the marketing capabilities of video and consider how an internet audience views it, and then there are the majority that neither understand this, nor take the steps to initiate the effectiveness of online video. Many companies that are transitioning to the online production space are old timers. Yes, they can be skilled, and can have deep technical knowledge, but they are only offering online video because the heyday of their operations with agencies, and fortune 500 companies is waning. They are adapting out of necessity, and not because a true understanding of this brave new market.

LANE Media & Productions has the luxury of of a highly skilled and creative video production team, but also years, and years of online marketing experience and understanding to help guide your business to the new levels it needs to climb to in today’s online marketplace. We are a Chicago based company servicing businesses, and professional groups with website videos, testimonials, corporate video production, video email marketing, and video event coverage. When you think

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Online Video Marketing Vs. Storytelling

Posted on November 18, 2010 by Jack Lane Posted in Online Video Marketing | Leave a comment

This is common for video production companies to embody their work as “storytelling.” I’ve heard it, and agree with it. But, wait… Not everybody has an amazing and compelling story, and not every production house has a Spike Jonze on staff. Pairing a lackluster story with mediocre production values will not engage your viewers. And, in truth, it is painful to watch.

As an online video production company, we plan, write, shoot, edit, and distribute for an internet audience. We are creative and online marketing specialists, and everything we do is meant to further grow your online presence. We all have “stories,” but is your story directly relevant to your audience and how will it entice them to take further action with you, your products, or services?

Think about this one… What is the most effective “story” you can tell to the camera? Have you generated keywords to throw into the script to help you rank with search engines? Give us a call – 773.512.6110. LANE Media & Productions can help you from start to finish and create some really engaging and relevant content for you to help grow your business.

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Importance of Music in Online Video

Posted on November 15, 2010 by Jack Lane Posted in music and online video | 2 Comments

As Nietzsche wrote, “Without music, life would be an error.” It’s amazing how music can stick with you for days, months, years… There is such a bond we grow to music and all the memories or fantasies it conjures. I recently heard this song, below, by Edward Sharpe and the Magnetic Zeros, called 40 Day Dream. First time I heard this I imagined a road trip to the west. Full August corn stalks through Iowa and the road ahead that seems to go on forever, beyond the horizon. I could envision the red rock in Utah for a few frames, passing Las Vegas in the hazy desert twilight, the lights streaking by the driver’s side window. Smelling the salty Pacific air as our car crawls through LA toward the big, blue ocean.

The producers of this video, alternately, created a clever and and endearing stop motion video. What did it evoke for you? No matter what, the importance of online video is tantamount. There are many sites that sell “royalty free music.” If you are using the video your business or for profit, definitely check the license agreements before you buy anything to make sure that they are within the scope of your project.

All online video we produce is scored with royalty free music, and music that doesn’t suck! There is nothing worse than boring, cheesy, corporate music. So, if you need some help, talk to us… Online Video Marketing Specialists. And, if not, just enjoy the video and conjure up some thoughts!

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Chicago YREP and Endure to Cure on 9/30/10

Posted on September 23, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

Thrilled to be working with the Chicago Young Real Estate Professionals and Endure to Cure for their event on 9/30/10 from 6-10. Click here to register!LANE Media & Productions has donated a video  for the silent auction and can’t wait to attend! Our videos are great marketing pieces for real estate professionals. Check out our main site for an example!

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Chicago Dynamic Web Marketing

Posted on September 15, 2010 by Jack Lane Posted in Uncategorized | 1 Comment

LANE Media & Productions is now offering a slew of services to give you a dynamic and engaging web presence. We are now offering clean and engaging website and blog design, logo and branding development, Video SEO and web SEO, professional online video production, video hosting, and analytics reporting. We can seamlessly integrate all our services with one another giving you a truly rounded, dynamic, and impactful web presence that will wow your browsers. We will be re-developing the LMP site soon. In the meantime, call us for a quote or questions 773/512.6110!

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LANE Media & Productions Producing Video for Octoberfeast!

Posted on September 1, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

We are thrilled to be working with the River North Business Association to produce a video for this year’s Octoberfeast! LANE Media & Productions produces engaging online video for restaurants so it is fitting that we were hired to do this as there are 50 restaurants participating. As Chicago’s premiere online video production company, the River North Business Association and all the vendors participating, are in for a treat! But, this treat we’re cooking up!

Here is a video montage we just finished for last year’s Octoberfeast…

LANE Media & Productions produces engaging online video for websites, social channels, video email campaigns, and much more! We produce online video for doctors, attorneys, real estate professionals, restaurants, and all businesses that are looking to re/invent their dynamic web presence!

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