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» dynamic web marketing

Increasing Exposure with Video Marketing

Posted on December 1, 2010 by Jack Lane Posted in Online Video Marketing | 2 Comments

If you have not yet considered a video for your website, now may be the time to do it! Here is a little snippet directly from Google’s Webmaster Tools: “Of the billions of Google searches done every day, many are looking for video content. Google Videos is the largest video search property on the Web and one of Google’s fastest growing search properties worldwide. One of the greatest benefits to Google Videos is the potential exposure to these millions of users.”

Need we say more than “potential exposure to millions of users.” Producing a web video for your online marketing strategy should happen now to differentiate yourself from your competition, and potentially rank for certain keywords within video that you may not be able to rank for just on your website.

We are video marketing experts, and deliver a turnkey solution from strategy and pre-production all the way through distribution of your stunning, new HD web video. We are worth every penny of your investment (and we’re absolutely affordable!) Give us a call today at 773.512.6110, or Email Us, and let’s create a dynamic online presence for your business today.

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Video Search Engine Optimization (VSEO)

Posted on November 21, 2010 by Jack Lane Posted in Online Video Marketing | 3 Comments

As I insistently preach to clients, online video marketing is much more than a video on your website, or other online channels. It is a powerful marketing tool, if done correctly – from start to finish. Some of the major principles that go into Search Engine Optimization (SEO) also go into VSEO. First, targeting specific keywords is very important. Choose 5-10 of your most relevant keywords. A great free tool for this is Google’s keyword tool through Adwords. These should be expertly inserted into the video script. And, just like in SEO, your script should target your audience, and not search engines. Insert keywords where appropriate.

The major difference between web video production companies and online video marketing companies is that video marketers, like us, can help you advance in search engine rankings, grow your online awareness, and perception, all at once. We give our clients the option for a Video SEO Package, where we generate keywords, write the script, produce the web video for an online audience, edit, and then after delivery to the client we create video sitemaps on the client’s behalf to all major search engines. The reason we do this is that search engines cannot see what is inside of a video, unless they are shown through HTML code. So, being prepared from the very beginning is tantamount to using your new web video as an effective and powerful marketing tool. We’d love to talk more with you about our engaging online HD videos for businesses in Chicago and abroad. Give us a call at 773.512.6110.

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Online Video Marketing Vs. Storytelling

Posted on November 18, 2010 by Jack Lane Posted in Online Video Marketing | Leave a comment

This is common for video production companies to embody their work as “storytelling.” I’ve heard it, and agree with it. But, wait… Not everybody has an amazing and compelling story, and not every production house has a Spike Jonze on staff. Pairing a lackluster story with mediocre production values will not engage your viewers. And, in truth, it is painful to watch.

As an online video production company, we plan, write, shoot, edit, and distribute for an internet audience. We are creative and online marketing specialists, and everything we do is meant to further grow your online presence. We all have “stories,” but is your story directly relevant to your audience and how will it entice them to take further action with you, your products, or services?

Think about this one… What is the most effective “story” you can tell to the camera? Have you generated keywords to throw into the script to help you rank with search engines? Give us a call – 773.512.6110. LANE Media & Productions can help you from start to finish and create some really engaging and relevant content for you to help grow your business.

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Creating a Dynamic Online Presence

Posted on November 8, 2010 by Jack Lane Posted in Uncategorized | 3 Comments

Every day I read articles about ways to get your site to the top of search engines and “video tips” from many, many companies, but let’s explore a few things that are a sure fire way to help you continually improve the content for your website viewers.

Always be thinking “who is my audience, and why are they coming to my site? What am I offering them and how can I get them to make further contact with me?”

The first thing is to help people… That’s right! Not everything is about making a buck. Say you’re an attorney… People are googling for attorneys because they are, most likely, in trouble and need help in some capacity. Anticipate their needs and offer something that will help you build trust, and may, eventually, put a buck in your pocket because they TRUST you. Maybe it’s as simple as posting a generic LLC form that someone can download off your site and a brief paragraph explaining the difference between an LLC, corporation, and sole proprietorship. I know I would have liked to have found that when I was asking myself those questions.

Become a Subject Matter Expert (SME). Build a blog, if you don’t already have one. They are easy, cheap, and a great way to communicate with your audience. WordPress is a great start. There are literally 100s of thousands of free and pay “themes” you can download that have built in Cascading Style Sheets (CSS) that are search engine friendly and have rich plug-ins for about anything you can imagine. If you don’t have the time, we can certainly do this for you and help you come up with topics to write about so you have a continual presence.

Get video on your site… Having a great website is standard these days… The things that made some websites cool, like Flash based sites, are terrible for SEO and should be stayed away from, at all costs! Search engines, like Google, cannot read what is within Flash and therefore will NEVER help you be found for anything you are trying to rank for. But, video is an interactive and engaging that you can use on your website  that can actually help you rank better! That’s right… The thing is that you have to create a code so that search engines know what’s inside the video, because the search engines can’t crawl your site, sit down, watch your video and say, “that was a great video and really relevant to the key words they are trying to rank for.” Nope. You have to tell the search engines what’s inside the video, where to find it, and, if you’d like to know more, email us and we’ll send you a free .pdf. Send emails to info@lanemp.com.

We are your one stop shop for creating a dynamic online presence. Whether you need a new search engine friendly website, professional and affordable web video production, blog creation, or just someone to ask a few questions… We are here. Video marketing in Chicago.

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