•

» chicago video marketing

Should Attorneys Use Video Marketing?

Posted on January 9, 2011 by Jack Lane Posted in Attorney Video Marketing | Leave a comment

Of all the industries that can benefit from online video marketing – and I can’t think of any that don’t – law can really capitalize. Law, like medicine, and financial industries, need to build a fair amount of trust with prospective clients before they become clients. So, should we all of a sudden have 1,000,000 attorneys riddling off their academic and professional accomplishments to a camera lens and distribute everything to YouTube? Definitely not. And, this is where video “marketing” comes in.

Any industry must understand their audience. Why are people searching for your product or service? Well, for attorneys, people are often in trouble and need help. Attorneys need to earn trust and empathize with their prospective clients. The best way to do this is to anticipate the needs of someone searching online and create videos focused on those needs. Offering free help and tips will forever reign as the most watched online video for businesses. Also, this shows that you’re not just looking at a prospective client with big, green $ signs in your eyes. It shows whomever watching that you have sympathy, empathy, and you can establish your professional wisdom almost instantaneously.

Attorney video production, when done correctly, can have substantial returns.

Did you like this? Share it:

Video Marketing Resolutions

Posted on December 26, 2010 by Jack Lane Posted in Uncategorized | 1 Comment

Less than one week until the New Year. Resolutions are stirring in our minds. What will we do this year to become more organized, healthier, smarter, and more successful? As a business owner, I unselfishly (or selfishly – depending who you ask!) think about my business… How to run a better business, target my clients’ audience better, learn new technology and how to make it more accessible to the people in business with me.

If you (un)selfishly think about growing your business for this year’s resolution, consider an online video campaign. We are video marketing specialists with the tools, expertise, equipment, and online marketing experience to help you engage your audience, create more leads, and ultimately, bring in more business in 2011, and the years to come.

So, for my resolution, I am going to continually create more engaging video and grow my business. Let us help you bring your business resolutions to fruition. Shoot us an email, or give us a call. Happy holidays to all!

Did you like this? Share it:

Online Video Production Vs…

Posted on December 8, 2010 by Jack Lane Posted in Uncategorized | Leave a comment

I’m often asked, “what sets you apart from your competition?” Well, we’re just damn good!

But, seriously… There are really two types on online video marketers. Ones that understand the marketing capabilities of video and consider how an internet audience views it, and then there are the majority that neither understand this, nor take the steps to initiate the effectiveness of online video. Many companies that are transitioning to the online production space are old timers. Yes, they can be skilled, and can have deep technical knowledge, but they are only offering online video because the heyday of their operations with agencies, and fortune 500 companies is waning. They are adapting out of necessity, and not because a true understanding of this brave new market.

LANE Media & Productions has the luxury of of a highly skilled and creative video production team, but also years, and years of online marketing experience and understanding to help guide your business to the new levels it needs to climb to in today’s online marketplace. We are a Chicago based company servicing businesses, and professional groups with website videos, testimonials, corporate video production, video email marketing, and video event coverage. When you think

Did you like this? Share it:

Increasing Exposure with Video Marketing

Posted on December 1, 2010 by Jack Lane Posted in Online Video Marketing | 2 Comments

If you have not yet considered a video for your website, now may be the time to do it! Here is a little snippet directly from Google’s Webmaster Tools: “Of the billions of Google searches done every day, many are looking for video content. Google Videos is the largest video search property on the Web and one of Google’s fastest growing search properties worldwide. One of the greatest benefits to Google Videos is the potential exposure to these millions of users.”

Need we say more than “potential exposure to millions of users.” Producing a web video for your online marketing strategy should happen now to differentiate yourself from your competition, and potentially rank for certain keywords within video that you may not be able to rank for just on your website.

We are video marketing experts, and deliver a turnkey solution from strategy and pre-production all the way through distribution of your stunning, new HD web video. We are worth every penny of your investment (and we’re absolutely affordable!) Give us a call today at 773.512.6110, or Email Us, and let’s create a dynamic online presence for your business today.

Did you like this? Share it: