Of all the industries that can benefit from online video marketing – and I can’t think of any that don’t – law can really capitalize. Law, like medicine, and financial industries, need to build a fair amount of trust with prospective clients before they become clients. So, should we all of a sudden have 1,000,000 attorneys riddling off their academic and professional accomplishments to a camera lens and distribute everything to YouTube? Definitely not. And, this is where video “marketing” comes in.

Any industry must understand their audience. Why are people searching for your product or service? Well, for attorneys, people are often in trouble and need help. Attorneys need to earn trust and empathize with their prospective clients. The best way to do this is to anticipate the needs of someone searching online and create videos focused on those needs. Offering free help and tips will forever reign as the most watched online video for businesses. Also, this shows that you’re not just looking at a prospective client with big, green $ signs in your eyes. It shows whomever watching that you have sympathy, empathy, and you can establish your professional wisdom almost instantaneously.

Attorney video production, when done correctly, can have substantial returns.